UCF Day of Giving

The University of Central Florida's Day of Giving is one of the most important fundraising events of the year, bringing together donors from across the Knight Nation community to support students in meaningful ways. UCF brought us on to produce the video component of their broader campaign, with a clear goal of emotionally connecting donors to the real impact of their contributions and inspiring them to continue giving year after year.

We focused our approach on authentic storytelling, capturing the genuine experiences of students whose lives had been directly shaped by donor generosity. Rather than leading with numbers, we led with people, putting faces and voices to the impact that often goes unseen. Our video served as a key piece of UCF's larger campaign effort, helping bring their message to life in a way that words alone could not.

The video resonated deeply with the UCF donor community and played a meaningful role in one of the most successful Days of Giving in the university's history. Knight Nation came together to make 10,400 gifts and raise over $14.8 million in funding during UCF Day of Giving 2025, a record-breaking show of support that proved when the right story is told the right way, it moves people to act.